Our attention is increasingly split between the growing flood of content, and an increasingly connected social graph. While I've long believed in the quality of relationships over quantity, new technology may help us grow and maintain ties to a larger number of friendly acquaintances. Small talk is the new big for opening doors to wider audiences on the social web. Tit for Tat may be the most successful game theory strategy available in a social world where memory is long, and your reputation is at stake.
The Virtual Currency is Gratitude
It's time to dust off or download our own copy of "How to Win Friends and Influence People". There's growing strength in the virtual currency of sharing a friends message. We can be generous and share delightful content with a single click of the mouse.
Look at the advantages of gratitude versus traditional currency
- It's not taxed
- It's hard to measure (a barrier to folks trivializing it/lowering it's value)
- It's not taxed!
- Generously giving it away to deserving folks will increase ones influence (second law of thermodynamics out the window)
- Inflation doesn't decrease it's value (attention versus monetization)