Victus Spiritus


Pick 3

18 Feb 2010

The founder of friendfeed, and project orginator of Gmail Paul Buchheit, shares his design view: If your product is Great, it doesn't need to be Good. I'm delighted with the way Paul identifies the signal from noise product features and suggests we try a similar approach when building consumer products.

Pick three key attributes or features, get those things very, very right, and then forget about everything else.

What is left for the reader to discover, is how best to determine those features. Deciding on the important aspects of product creation begins with identifying the problem you're trying to solve. Then try out a solution, gather feedback from the group you are working to satisfy (measurements) and iterate. I wish it was that easy, I left out The Wall. If you hit a design wall, dig under, climb over, or bulldozer it. Bypassing the barrier is what defines your leadership and your team's grit.

It doesn't take a thought leap to abstract this design pattern to a wider problem space than product design: call it Pick 3. Let's have some fun and explore how this methodology might affect a broader range of decisions:

While Pick 3 doesn't fit every problem it was a different way to frame choice and helped clear up some long term goals for me.